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FCCPC Accuses Coca-Cola of Deceiving Nigerians

today08/02/2024 10

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Nigeria’s Federal Competition and Consumer Protection Commission, FCCPC, has indicted Coca-Cola Nigeria Limited and Nigerian Bottling Company for alleged misleading trade descriptions and unfair marketing tactics in their products, using ‘Original Taste, less Sugar’.
In a statement released on Thursday, the commission found Coca-Cola Nigeria and NBC guilty in violation of section 116 of the FCCPC Act as well as section 124 1(a) of the Commission’s Establishment Act.
Detailing the accusation of years of investigation, FCCPC said Coca-Cola Nigeria Ltd and NBC were guilty of deceiving the public by describing the variant of its Coca-Cola ‘Original Taste, Less Sugar’ as the same as its ‘Original Taste’ variant in terms of formulation.
The Commission stressed that the issue of Abuse of Dominance and the appropriate penalty under the FCCPA and Administrative Penalties Regulation 2020 (APR) have been reserved for further regulatory action, with penalties to be imposed in due course.
Coca-Cola has yet to react to the accusation as of the time of filing this report.

Written by: bossgmsi

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